Designing the identity which can tell it's product story.
Online education marketplace 'ThinkVidya' wanted to be an online marketplace that connects professionals and consumers across a variety of fields. So we rebrand it as a 'UrbanPro'. With more than three lakh professionals across 1,000+ categories, UrbanPro aims to become the one-stop-shop for hyper-local services.
The platform will provide services in areas like Education (existing category), Health & WellnessEvent Management Services, Photographers and Interior Designers.
While ThinkVidya.com provided students and parents the ability to find the right teacher to meet their learning requirements, UrbanPro.com looks at providing the optimal platform for customers and local service providers.
The identity is designed from simple shape of man looking through hour glass.