REBRANDING

 

Non-partisan organisation 'Praja', started in 1997, Mumbai. Praja's core aim is to develop innovative methods of communication that will enable citizens to interact with the administration and their elected representatives. Create tools that will perpetuate transparency in the governance system. Elicit participation from the people in the government’s decision-making processes so that accountability can be established in the system.



While rebranding this 'public empowering tool' we kept in mind, to be honest with the idea of democracy, which is it's people. We created library of illustrations, based on city corporation's core elements like it's people, netas (public representatives), police, doctors, fire brigade, municipal workers, teachers etc.


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