Minimizing prescription time through UI / UX & Machine Learning for Doctors to focus more on the wellbeing of patients
India’s constitution guarantees free healthcare for all its citizens and all government hospitals are required to provide free of cost healthcare facilities to the patients. But with a population over 1,324,171,354, there are a few key issues like accessibility, affordability and quality of care that arise.
Digitisation in India has opened up the possibilities of reaching this large population like never before. Dr. Atish Laddad conceived the product to provide personalised care to patients through telemedicine and build a network of doctors on the same platform to provide the best care to patients. His app allows log in for doctors, nurses, receptionists and parents. It provides an end to end solution for the automation of prescriptions, patients’ historical records, appointments, vaccination records as well as schedules, child patient’s milestones. This information gets stored and can be accessed from anywhere at any time by doctors and parents.
In India, not all doctors have the literacy or patience towards technology. The terminology between the doctor-patient & their relationship in India has it’s own sub-culture. This web based app was useful only if it was relevant, simple and did not disturb the delicate, trusting relationship. Dr. Laddad’s ongoing application for Pediatricians that defeated his vision for the product.
CHANGE’s team visited Dr. Laddad’s existing database of clinics to understand the challenges that the doctors faced and interacted with their receptionists and patients to delve deeper into their experiences. These interactions not only brought forth the challenges but also many opportunities for both the patient and the doctors to warm up to the app.
SPEAK THEIR LANGUAGE
As patients, psychologically, we find doctors scary but amongst them, we trust a few who make us comfortable and understand what we are trying to convey. Similarly, a large portion of doctors are not open to learning new technology. We can deal with both these problems if we dig deep into their experiences and provide them with something familiar to introduce something new.
The Case Paper System
Our UX strategy translated the physical behaviour and nuances between the doctors & patients into a digital one. The beginning of most medical investigations is the Case Paper. It isn’t called the file. Taking cues from how we can extend the Case Paper system further through the use of semantics, intuitiveness and iconography to create a seamless ecosystem that creates comfort and confidence for both parties, doctors and patients. This, in turn, avoids confusion or misinterpretation of the context referred by the doctor and its relevance in the app.