Providing an opportunity to every Indian student to receive personalised education through AI



Conception & development of a digital education product to enable every Indian student to afford personalised education.



Context

With the rise of digitisation, the number of Internet users in India is expected to reach 465 million by mid-2017. As tablets, phablets, phones and laptops become an item of daily use, there is an opportunity to reach more people than ever before.

India is trying to provide basic education to its large population, but with the teacher versus student ratio and the financial capacity to spend personally on education, both being too low, a large bunch of students are unable to receive personalised coaching.




Challenge

Being an Indian, we are well aware of the scenario and the need for personalised coaching. Our challenge was not only to build an educational product that empowered any student having the desire to excel but also keep in mind the economic reality and internet speeds and device usage across urban and rural India.




Strategy

The project being self-initiated and self-funded, we had our entire team of Marketers, Strategists, Coders and Designers to develop a strategy that would enable our vision to the most logical output. All our research unanimously directed us to the need to develop a digital product that was driven by ML & AI and extremely affordable. With self-learning, the product would be able to resolve the personalisation issue and assist in gauging every individual student on their individual capacity and speed to learn desired courses.


Humanising Technology

We Indians, as a vast majority of people, have always felt the pinch of inadequate funds at various stages of our lives. Since we wanted to build a product that could reach every student with an internet plan in India, we decided to give people the power of Education by making free of cost and only charge a minimum amount for enhanced features.

Secondly, psychologically we all feel pressurised when it comes to studies and appearing for exams. We all have our favourite teachers who interpret us and leads us in a relevant manner. Understanding this basic human need to have someone who understands us, learns our needs, our drawbacks and assists us accordingly at a convenient time and speed, we developed our AI, The Coach.


Coaching AI App | Education | UI UX | iOS | Android | Product Design

Answer correctly to move forward

The Coach tests you after every chapter to gain your understanding of the chapter and relentlessly makes sure you are well versed with it before moving further. This inculcates an attitude to understand and learn chapters instead of skipping and hopping further.​


Revision by Coach

 

The Coach manages your preparations and develops 3 categories of revision modules: Automated Weekly Test, Chapter based Test & Revision Centre


Coaching AI App | Education | UI UX | iOS | Android | Product Design

Other features include a day/night mode for the early risers as well as the night owls, provision of multiple students on a single device, hybrid development, low-end device compatibility. This app is under 5mb in size and works at an internet speed of 256 kbps. The Coach no only prompts you to study the specified syllabus, but it also learns about your interests and provides more information about your topic of interest.

We launched Coaching App in the Diwali of 2017, starting with entrance exams for UPSC, IBPS & CAT. Our intent is to extend this mission of providing free content across all possible syllabuses from primary schooling to super specialisations.

Coaching AI App | Education | UI UX | iOS | Android | Product Design

Coaching AI App | Education | UI UX | iOS | Android | Product Design

Coaching AI App | Education | UI UX | iOS | Android | Product Design

Coaching AI App | Education | UI UX | iOS | Android | Product Design

Coaching AI App | Education | UI UX | iOS | Android | Product Design

Coaching AI App | Education | UI UX | iOS | Android | Product Design

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